Open your own nail business At home, it's a lot easier than you think. In this article we talk at length about the 7 key points.
At-home beauty services were much more common in our time. grandmothers. I still remember the names of my grandmother's two hairdressers and how nice it was when they came home with their products and everything was filled with the smell of lacquer, dye Already hot wax.
Today in Spain it is not yet very widespread, but in other countries like Colombia, Mexico or Venezuela it is very common, otherwise just consult the classified ads section, for example example.
It is true that times are changing again and it is becoming more difficult than before to establish an establishment at street level. Starting a manicure business without a very large initial investment may seem difficult, but it is possible with effort and time. In this article you will find the keys.
HOW TO OPEN YOUR OWN NAIL BUSINESS
Not everyone who wants to make hand and foot care a lifestyle can afford to take out a loan or go into debt if their business isn't performing as it should.
For start a manicure center you must have one business plan. It is nothing more than a forecast of expenses, materials and furniture, rental of premises, electricity and water costsin addition to various municipal taxes.
However, there is another way to carry out this type of activity: doing it at home.
To open your own manicure business at home you need far fewer resources, so this may be an ideal way to start.
1- DEFINE THE SERVICES
To begin, we need to know exactly what type of services We will offer at home and prices What should we put?
The first thing is to make a list of all the services we can offer, one by one, on a sheet of paper (manicures, pedicures, enamel, UV gel, acrylicetc).
2- How to calculate the price of a nail service
The second thing is to calculate prices. We more or less have an idea of prices in different locations, but for our business model we have to take into account three things: the quality and price of our materials, the time we spend performing the service and finally the travel. .
For movement, we have three options:
- the first is to go there on foot through our neighborhoodwhich will undoubtedly be cheaper and less waste of time (time is money, and of course money).
- The second option is to take public transport, which requires a monthly subscription.
- The third is use our own car, something very practical but on the other hand dangerous for our economy, because gasoline is quite expensive and free parking is not always available, especially in city centers. This last option increases the final price of manicures.
So I recommend starting with the first option and building a portfolio of clients in the neighborhood. Don't travel outside of certain limits unless it's a service for a group of women, in which case it could compensate.
3- SET OUR PRICES
We will set prices based on what we want to earn at that time by adding the price of materials that we use in proportion and the transportation.
To see if it pays off, we can set a minimum wage that we want to have that covers our standard of living and calculate the number of services we must provide to achieve this salary.
The price we set will be fair based on the number of services available per day. This involves dividing the estimated salary between the price of the different services and seeing if this is the case. viable.
How to calculate the price of each manicure?
Let's first set a price for the service time, that is, how much our time costs. For example, if we put the basic manicure with color (which takes half an hour) at 8 euros and we set a minimum salary of 800 euros, this amounts to 100 manicures per month (50 hours). To perform these calculations correctly, we need to know exactly how long it takes us to perform each service (whether it is a manicure, gel, polygel, etc.)
If we divide it by 20 working days, we get around 5 basic colored manicures per day to earn 800 euros.
Logically This is an estimate. There will be services that take longer and the price will be higher, but we are already clear that we must perform at least 5 services per day at the lowest price we offer to earn 800 euros.
Formula to calculate the benefits of each manicure
Apply this simple formula:
Profit Margin = Service Time Cost – Product Cost – Transportation Costs
How many services come out of a 15 ml bottle of nail polish?
From a 15 ml bottle of nail polish with two layers of color, come 60 services. Whether it is Base Coat or Top Coat, there are around 120 services since we only apply one coat.
This is how you should calculate with all services. If we don't know, we have to make an approximation. For around 100 manicures you'll spend a little less than a bottle and a half of polish + a bottle and a half of Top coat and Base coat (since it's one coat of each). In total, if you use a nail polish for €11.90, a bottle and a half costs €18 (we rounded the cents up)
18 x 2 = 36 euros is the cost of the enamel of 100 manicures.
Finally, calculate the monthly transportation costs if we use a car, walk, or take public transportation. Let's say you spend 120 euros on gas and cars per month (insurance, etc.).
Let's then calculate for the 100 services that we have configured:
Cost of service time (800 euros) – Cost of products (36 euros) – Transportation costs (120) = Profit margin (644 euros)
This is an estimate because obviously there are more costs than just the polish, you will also use other products and other derived costs. We simplify to see the profitability of the business and set prices. With these calculations, the net profit per hour of work is 12.8 euros. In other words, you will earn 12.8 euros per hour. If this is not enough, you must to increase the price manicure.
4- MATERIALS TO OPEN YOUR OWN NAIL BUSINESS
Once we are clear on the prices, we move on to the next point. Finally, the time has come to make the most important decisions: choose which products you are going to use, whether you own them or whether you need to purchase them with a small investment.
Briefcase
To start your own nail business at home, it is interesting to have a manicure cart or case with wheels, preferably.
Professional briefcases are very useful and are specifically tailored to our needs. What is true is that they tend to be a little expensive.
If we don't have a lot of money, we can search second hand briefcase or use a cart or rolling suitcase.
Nail polish and construction products
The materials we bring are preferable which are few in number but of better quality. Customers will stay happier If we use brands that work well, which brands work well? last less. Que dia se celebra hoy
The ideal is to have a selection of nail polishes. good qualityas well as acrylic powders either UV gels Yes, we offer artificial nails. Keep in mind that the quality of your products is essential. If your manicures don't last as long as they should, if they break or fall off, you will lose customers. Don't skimp on a professional, quality brand.
If you want to maintain the reputation of your own nail business, it is essential to take care of the hygiene. Utensils must be cleaned and transported in perfect condition, since the opposite gives a very bad image. Files must also be disposable or thoroughly disinfected. It is strongly recommended to use gloves and maskas well as appropriate clothing.
Of course, everyone is free to wear whatever clothes they want, but it's always a good idea to give an image. professional while close.
Where to buy professional products?
If you are looking to start your own nail business at home in Spain Nailers offers you great discounts on our professional products. Contact them here and specify that you are a professional in the sector or that you are going to open your business and they will give you a discount.
Magic Remover | magic nail polish remover
€13.90
5 in 1 UV Base and Top | Free HEMA
€13.90
Acid Free Nail Primer 15ml
€9.90
Nail file 100/180 Acrylic/Gel | Half Moon
€0.95
Nail Artist Remover 100 ml
€5.90
No Wipe Top Coat | Shine without residue
€13.90
Iceland permanent nail polish 15ml
€11.90
4-sided buffer block
€0.95
Product offer at reduced price
2 pieces magic remover | Gel remover
€27.80 €19.90
5- HOW TO CREATE AND STRENGTHEN OUR CUSTOMER
Once everything is ready, we will take care of create a clientele. This is the most complicated part of the process. What is normal is that the first months we will not be able to achieve the forecasts. dWe must not forget that a business is not created overnight, it takes a lot of time patience And effort.
The first thing is to use our friends and acquaintances; of the call mouth to mouth. But this, unless we are people of one extreme sociabilitythat won't be enough.
6- SOCIAL NETWORKS
The next thing would be to put advertisement In the Interneton the pages of Free ads of our city and in the beauty forums.
You should place these ads periodically, because the older they are, the less likely they are to appear in the top search positions.
Today, social networks have a lot of competition, the most profitable today is perhaps Tik Tok where there is still room for growth.
What's complicated with social networks is that you have to know how to position yourself. Once the profile is created, the ideal would be to invite our friends and acquaintances, ask for help from our friends and family in public and private to help us. spread.
It is important to post regularly. If you do not plan to take care of the page and use it daily, post offers there (for example), share things of interest related to the world of nails or interact with other pages , then it is better not to do it. . An unused page gives a very bad image.
7- TRADITIONAL MARKETING
Another option for broadcasting your new business is Letter box. Distribute a photocopy to neighborhood mailboxes,”prospectus» or a small format print, well designed and written no spelling errors. Our services will appear there and contact, specifying that the service is done at home. Post posters in the nearest stores that allow it (supermarkets, pharmacies, fruit stores, even hairdressers where this service is not offered, and places for women in general) announcing our services and our prices.
It doesn't even hurt to use some marketing techniques like offers if you show the leaflet, or if you call on behalf of a friend who is already a customer. You can even do “member” card and offer a service out of 8.
For example: on the card you add a stamp or signature each time you perform a service, when you reach the eighth, it is free. It never hurts to ask how did they manage to contact youbecause then you will be able to know which methods work best.
If the majority of your customer base comes from recommendations from friends and offers that you have posted on your Internet page, it may not be necessary for you to continue advertising to mailboxes because, in addition to wasting time and money, it is not work and does not bear fruit. With which it is a unnecessary expenses this should be avoided.
START YOUR OWN NAIL BUSINESS AND BE YOUR OWN BOSS
With Headsome pearls and some initial investment for material and advertising we can start a home manicure and pedicure business so it works. It is always better to start a business from the bottom and take as little risk as possible, especially if we have little money or do not want to be tied to office hours.
When the company to grow and if it bears fruit, you can consider expanding it or looking for a location. Remember that luck is relative, effort, work and good organization count for much more.
Hope this was helpful to you 
Author: Thérèse Cobo
7 keys to opening your own manicure business at home
HOW TO OPEN YOUR OWN NAIL BUSINESS2- How to calculate the price of a nail service4- MATERIALS TO OPEN YOUR OWN NAIL BUSINESSSTART YOUR OWN NAIL BUSINESS AND BE
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2024-05-21
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