AORA Health reinforces its commitment to the Pharmacy channel

 

 

 


/COMUNICAE/

On World Pharmaceutical Day, the company announces an agreement with Farmadac to boost the distribution of its products in the pharmacy offices

AORA Health, a pharmaceutical company specializing in research and production of high-value nutraceutical products, has announced an agreement with the distributor company Farmadacto strengthen its position in the Pharmacy channel.

 

This channel is strategic for the marketing of AORA Health products and, therefore, on World Pharmaceutical Day, the company wants to highlight the role of these professionals in the field of pharmacy offices.

As the motto of this day expresses: “Farmacy: always of confidence in the service of your health”, the pharmacist provides two irreplaceable components, such as trust and knowledge, with a very important weight in the decision-making process of purchasing consumers.

According to Gonzalo Peñaranda, CEO of AORA Health: “The role of the pharmacist is crucial. They have the scientific knowledge to treat a customer and know what product will be most appropriate and that knowledge assumes extreme confidence in what it prescribes. Increasingly, the laboratories have evolved and advanced, considerably, in self-care products, so you need an expert opinion that guides and advises the final consumer.”

Through the agreement with Farmadac, AORA Health aims to strengthen its position in this channel, creating stable relationships that allow the pharmaceuticals to offer the best products, which provide differentiation, such as AORA Día, AORA Noche, AORA Articular, AQlesterol and AORA Capilar.

Farmadac was born in 2017 with the aim of promoting natural products and differentiators. During 2020, it promoted its activity by providing health centres and the general population with basic COVID products. The company has reached more than 1 million euros of billing in the last year and plans to double it in 2020, reaching 3,000 customers.

 

According to AORA Health data, the market of the nutraceuticals will double its figures until 2028, with a sustained growth of 8.6% in the coming years. The sales of these products are mainly made in the Pharmacy channel, reaching more than 70% of the marketing.

This leadership will be maintained in the future, so these products will improve the billing and profitability ratio of pharmacy offices in Spain. The pharmacist can become the catalyst for the growth of the nutraceutical market, differing from other channels by its criterion and advice, based on knowledge and experience.

‘Our goal is to create stable relationships that allow AORA Health to collaborate with pharmacists to achieve their professional goals, fostering their professional and economic progress, through better service, for the benefit of citizens‘, the CEO of AORA Health said.

Source Comunicae


AORA Health reinforces its commitment to the Pharmacy channel

AORA Health reinforces its commitment to the Pharmacy channel

On World Pharmaceutical Day, the company announces an agreement with Farmadac to boost the distribution of its products in the pharmacy offices /COMUNICAE/

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2024-05-20

 

AORA Health reinforces its commitment to the Pharmacy channel
AORA Health reinforces its commitment to the Pharmacy channel

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