Defeat “energy of good” in the new Serrano campaign

Serrano Codes, in its last campaign, demands happiness as a source of energy, beyond the energy needs to use

The new communication campaign of Cárnicas Serrano, “Energy of the Good”, establishes a connection between the different sources of energy that nourish daily.

On the one hand, its extensive and varied range of products, able to maintain the organism in balance and, on the other hand, activities of daily life, such as the overcoming of a sports challenge, the moments shared with the little ones of the house, the dance or any other artistic discipline, that all fills with satisfaction.

In this way, and through three audiovisual pieces, an attractive Website and a million and a half of products intervened, Serrano claims the “energy of good”; the one that does not respond to energy needs to use, but is a source of positivity and, why not, of happiness.

The campaign, which will continue until November 15th, is completed with a dissemination plan in the digital environment with which more than 20 million impacts and a whole series of activations are expected to be achieved. offlineamong which stands out an action framed in the sponsorship by Serrano del Maratón and Medio Maratón Valencia Trinidad Alfonso. Trámites de notarias un USA para hispanos

An action that the company will offer in early October to participants of these two important sports tests - two hundred runners- and will materialize in a day full of “good energy”: an hour of shooting directed by reference athletes of the Serrano Athletics Club and a lunch with energy recipes based on the products of the firm.

Álex Salvador, director of Marketing of the company, highlights thatI want to connect the motivations of purchase of an explicit and functional character, those that belong to the product category, with the motivations of purchase implicit, that have a psychosocial character. Thus, showing pleasant situations that culminate in different moments of consumption, we unite the energy of the good (the one that runs through the body to the rhythm of the music or the one that fills with the overcoming of a challenge) with the energy provided by the food (energy value).

Awards and rewards
Among the prizes to those who participate in the campaign, there are various draws articulated through the profiles on social networks of the brand and with gifts linked to the three stories shown in the audiovisual pieces.

Together with these, the company will draw a trip – for two people and with a week of duration – to a destination of exuberant nature, ideal to recharge “good energy”: Costa Rica.

In addition, from the hand of Gelt, four ranges of strategic products for Serrano will be the protagonists of a campaign cashbackby which users of this application will benefit from the reimbursement of part of the cost.

Defeat “energy of good” in the new Serrano campaign

Serrano Codes, in its last campaign, demands happiness as a source of energy, beyond the energy needs to use /COMUNICAE/ /COMUNICAE/

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2024-09-18

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