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The campaign, which includes actions and events during the year, is a tribute to the Independent Members who have undertaken a business with the company. The video shows the real life of several people who have experienced in their day to day how a healthy life and the opportunity to have their own business, which provides Herbalife Nutrition, can change you
Herbalife Nutrition has begun celebrating its 30th anniversary by paying tribute to the Independent Members that make up their sales network. Growth, overcoming and professional stability are some of the values that make up the common axis of this anniversary campaign.
Herbalife Nutrition offers the incorporation into a sector, that of well-being, which grows at a rate of two digits around the world. With a portfolio of state-of-the-art nutritional products scientifically backed up and support for the healthy lifestyle through a remarkable presence in the sport world, the brand has been promoting entrepreneurship for three decades and access to an independent business through the sale of these nutrition products and programs. The company has a whole program of continuous training in the field of well-being and customer service for its network.
With a large network of Independent Members, the campaign seeks to explain what it means to have a flexible, own business, and that allows to reconcile with the total freedom of hours. To reflect that lifestyle, the company has presented a digital spot with five testimonies, from a small child who dreams of playing with his parents every day, to a proud man of the way of working for his wife. Different stories with a common thread: Herbalife Nutrition. Another audiovisual work accompanies the campaign, an infographic video, in which the viewer can check the path, the milestones and the steps that the company has challenged and surpassed over the past 30 years. Both pieces will be disseminated on social networks Facebook, Instagram (including IGTV) and YouTube. In addition to the playlists from the official account of Spotify, Herbalife Nutrition will draw up a playlist with the songs that have most inspired its members throughout their career, using the hashtag #MiCanciónHerbalifeNutrition on their social networks.
For Carlos Barroso, Director General of Herbalife Nutrition Spain, “the campaign wants to pay tribute to our people, all those people who want to share with us the purpose of a healthier world and who trust day by day in a brand of prestige and in their great products. Over the past 30 years we have formed one of the most consolidated sales networks in the direct sale sector, and for them, it is this anniversary and homage.”
Source Comunicae
Herbalife Nutrition celebrates 30 years in Spain paying tribute to its Independent Members
The campaign, which includes actions and events during the year, is a tribute to the Independent Members who have undertaken a business with the company. The v
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2023-04-11
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