Is direct sale a professional alternative to millennial generation?

Direct sale implies an independent business, time flexibility and the absence of rigid hierarchies, features highly appreciated by this generation of adults. For Frank Lamberti, Chief of Staff and Executive Vice President, Distributor Experience and Herbalife Customer Nutrition the technology, flexibility, innovation and support this channel offers to the entrepreneur are very much taken into account by this generation.

The generation millennial, already landed in the professional world for some years or in the process of disembarkation, faces an uncertain environment in which the global financial crisis, the massification of temporary work and the disruption of technology, with the consequent elimination of traditional jobs and the creation of other more technical and specialized ones. According to a reportErnst " Young Global Ltd., this generation of new adults will cover approximately three quarters of the global workforce in 2025 and seek to feel professionally realized in a flexible and well-being environment.

For Frank Lamberti, Executive Vice President of Herbalife Nutrition and responsible for the Distributor's Experience Area, the direct sale "home well" with the generation millennial, due to its adaptability, the absence of rigid hierarchies, flexibility and the incorporation of technology in all business processes, a characteristic that the entrepreneurs of the last century did not have. In fact, according to the Association of Direct Sales Companies, young people under the age of 30 account for 20% of the total in the field of direct sale, and in the case of Herbalife Nutrition, the generation millennial accounts for 42% of its sales force in Spain. In the opinion of Lamberti, these are the characteristics that most draw the attention of the direct sale to a young entrepreneur.

Direct sale is identified with the entrepreneurial spirit

The approach to millennials in his career advancement comes from his entrepreneurial spirit. They want to advance in the company they chose to develop their profession and then start the business venture on their own. They long for the responsibility, unlimited possibilities and creative process that the entrepreneurial initiative provides. Therefore, companies whose philosophy is based on an entrepreneurial and innovation culture will have greater possibilities of keeping employees millennialsinvolved.

With direct sale you can develop an independent activity, dedicate time to measure and have control over your profits in a safe environment with very low investment risk. Self-development is reflected in entrepreneurs positively affecting personal, professional and economic growth. The distributors of this sector are constantly recognized and motivated, based on stress and overcoming criteria, where recognition and motivation are constant. Elchat Directorio de chats en español

Flexibility

The generation millennial is characterized by its adaptation to changes, collaborative work, innovation and above all flexibility. They don't want to be tied to a desk Monday through Friday from nine to five. They claim flexible hours and the option to work from home. They want to exchange team ideas, share knowledge, and use laptops to be able to work in a shared space, in the kitchen of the company or, from time to time, in their job.

What does the sector of direct sale contribute to the millennials entrepreneurs? Time and organizational flexibility of work, as well as work and personal compatibility. In short, control over your work and personal life, one of the aspects most demanded by this generation.

The technology in the direct sales channel

The technology is very present in all phases of this channel. Applied to their professionals, the companies provide their tool sales force to start undertaking, so that they can direct and manage their businesses both in a face-to-face and remote way. The starting situation of each entrepreneur is different, so it is necessary to provide them with tools, content and training platforms specifically designed to accompany them in the start-up and construction of a sustainable business, and thus, in this way, to be able to focus on the most important: to offer their customers an exclusive and personalized attention.

Innovation as the main objective

The generation millenial She seeks to be proud of her work, so helping them find a broader goal in their professional work involves the development of a culture of trust. For this reason, and for being an innovative generation, innovation is precisely what requires companies: entities that do good for society through their innovative power.

Through direct sale the worker may choose a sector and a company with which he is identified and aligned with his values and professional concerns.

A culture of trust

Great Place to Work analyzed what are the more valued aspects to work by millennails and found that the value that was considered fundamental was trust. Employees are more committed and more productive in an environment defined by trust relationships that generate significant links.

Lamberti, from its customer experience area, considers that in Herbalife Nutrition the trust and the bond are produced day by day, thanks to the support given to the distributor to advance in the management of their business. In fact, during the second quarter of 2021 two thirds of new distributors were millennial

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Is direct sale a professional alternative to millennial generation?

Direct sale implies an independent business, time flexibility and the absence of rigid hierarchies, features highly appreciated by this generation of adults. F

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2024-05-19

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