/COMUNICAE/
Atacama salt is extracted from underground salts and contains 35% less sodium and higher potassium levels than conventional salts. This salt, distributed exclusively in Spain and Europe by the Hispanic-Chilena company Atacama Foods, stands out for being a product that adapts to the demands of the World Health Organization (WHO) in terms of sodium consumption and its risks associated with hypertension, a pathology that in Europe affects 44% of the population
The fair of organic products and responsible consumption held between 11 and 14 November in IFEMA, Biocultura Madrid, is the stage for the official presentation for the retail market of the only low natural salt in sodium in the world. Sal de Atacama It is a salt extracted from underground lakes located in the Atacama Desert (Chile) that has unique qualities in its crystalline structure: it has 35% less sodium and much higher levels of potassium (12 gr. per 100 gr. salt) than conventional salts, besides having an excellent flavor, that nothing has to do with other hyposodic salts of an industrial type.
This salt, distributed exclusively in Spain and Europe by the Hispanic-Chilena company Atacama Foods, stands out for being a product that adapts to the demands of the World Health Organization (WHO) in terms of sodium consumption and its risks associated with hypertension, a pathology that in Europe affects 44% of the population. As the CEO of the company explains, Sergio Pereira, “the arrival of Sal de Atacama to the Spanish market is an important step, both for consumers who want to care for their health, and for the food industry, which has not so far a natural and quality product that will allow it to meet the requirements that the international health authorities are establishing and with the flavor that consumers demand.”
This native salt of Chile is a 100% natural product, without artificial elements, and unique in the world for its organoleptic properties, which translate into having the same flavor and texture qualities in front of artificial productions, while it is hyposodic. This fact makes many food industry companies dedicated to the production of snacks, cheeses, bakery products or snacks, among others, have already been interested in the product with the aim of making foods with less sodium and therefore healthier.
The two business lines of Atacama Foods are focused, on the one hand, on the food industry, and on the other, on the final consumer who seeks to reduce the level of sodium in their diet. For the latter, the product can be purchased through Amazon.
Sal de Atacama has chosen a forum for ecological, bio and natural products such as the one offered by BioCultura “because it is framed by our philosophy of generating a new food condiment, of multiple applications and utilities and with a high level to meet the demands of the current market”, explains Pereira.
WHO itself alerts the high levels of blood pressure among the population, and establishes more than 7.5 million people who died a year as a result of hypertension problems. The current alternative, in both natural and artificial salts, does not meet low sodium levels and the flavor standards required by the consumer, therefore Sal de Atacama is the ideal option to combine health and taste in the same product.
Source Comunicae
It arrives in Spain the only marine natural salt is low in sodium from the Atacama Desert in Chile
Atacama salt is extracted from underground salts and contains 35% less sodium and higher potassium levels than conventional salts. This salt, distributed exclu
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2023-04-11
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