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Companies like Viver Kombucha, due to the boom experienced by this drink, appeal to the regulation and definition of the parameters that make the Kombucha authentic, for the sake of the consumer
Manufacturers and artisanal manufacturers of kombucha, such as the Granadina company Viver Kombucha, they believe it necessary to create a seal that regulates and sets the parameters for the elaboration of this super drink. A certificate that guarantees production quality standards to protect the integrity of the category.
For years these entrepreneurs have been meeting to assess the need for regulation of the Kombucha. Currently and due to the boom that is experienced in recent times, new kombucha brands are appearing on the market with different processing procedures.
That is why the regulation of this drink, with health benefits considerations, is becoming more necessary in order to set and define the healthy parameters that characterize it, to make it beneficial. An initiative that from Viver Kombucha would be supported for the benefit of the end-user of product that is the consumer, in order to inform you of what you are really buying.
In the food market it is usual that in the face of a strong demand for a new product there is at first a period of legal uncertainty that requires regulation, especially when it is a product that, beyond being a mere soda, is a beneficial contribution to the care of our body.
And it is that the healthy principles of this drink get to daily add new adepts among which stand out athletes, immunosuppressed and people concerned about healthy life. In order for the consumer to know what he buys and to obtain all the potential benefits of this drink, it is necessary that there be clarity on the labeling on the ingredients used and its processing process.
As is not the same a 100% natural juice expressed than a juice from concentrate, pasteurized or a drink with a minimum percentage of juice. “These characteristics should also be specified in the labels of the kombuchas that we find in the linears of the supermarkets and should ideally show a seal that guarantees that the fermentation times, the ingredients and the processing process are compatible with the definition of kombucha that is already used in more mature markets like that of the United States”, has indicated the co-CEO of Viver Kombucha, Raúl de Frutos, one of the most recent year
In this sense, many manufacturers of beverages labeled as Kombucha use kombucha concentrates, pasteurize or perform filtration processes to remove the live bacteria produced during the fermentation process. “With this they manage to lower the cost of production but do not proliferate in it the benefits of this super drink,” said Viver Kombucha co-director Fernando Martín.
The concentration of kombucha present in this drink produced in Granada is 100% in its 330 milliliters, respecting the fermentation times necessary for those beneficial organisms to develop, without pasteurizing and without filtering.
Living kombucha is a 100% ecological drink and has exceptional nutritional properties for the care of the organism, since its probiotic characteristics reinforce the digestive and immune system and have natural effectsanti-inflammatory. In addition, its usefulness is supported by many nutritionists who prescribe this drink to their patients for their hydrating, antioxidant and probiotic qualities. In their processing process they use fruit of proximity and denomination of origin, one of the keys to their success.
Viver Kombucha began its distribution in shops and chains of the ecological sector and, in some more than two and a half years of existence, has already managed to have presence in teachings like El Corte Inglés, Carrefour, Alcampo, Covirán, Covalco, Coaliment, Masymas, Semark, Comerbal, Eroski, Caprabo, GM Food, Navarro Herbolarios, Grupo Upper, Spar, De.
In parallel, only a few months ago, NH Hotels Group selected it as a premium brand for 5 star hotels in the chain. Its drinks are also present in more than 500 bars and restaurants throughout the country.
Kombucha producers believe necessary a certificate that guarantees the healthy development of this super drink
Companies like Viver Kombucha, due to the boom experienced by this drink, appeal to the regulation and definition of the parameters that make the Kombucha auth
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2023-04-11
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