More than 80% of Spaniards would make sacrifices for the benefit of their health, but only half carried out it

Herbalife Nutrition's new study shows the inconsistencies between intentions and actions when adopting healthy living patterns: 84% of respondents would be willing to give up certain habits and lose weight, but only 45% will do so soon. 28% of respondents declare that they do not eat enough fruits and vegetables and 13% believe that they do not consume enough protein.

Spanish consumers are strong when they talk about how to improve their health and what decisions to make to impact the planet positively. However, when it comes to implementing these purposes, there is a clear disconnection that slows the Spanish population. These are the main conclusions drawn from the report “Intentions versus Reality: the Consumer Welfare Gap” produced by Herbalife Nutrition, based on the surveys carried out by the Mintel market study company to 1,000 consumers in our country, in addition to France, Germany, Italy, Netherlands, Norway, Poland, South Africa, Sweden and the United Kingdom .*

The study highlights that good nutrition is important for consumers when it comes to achieving their well-being goals. In fact, one 66% of respondents note that healthy food is one of their five priorities when adopting a healthy standard of living. In this sense, the same study carried out to our European neighbours places Spain above France (63%) and Germany (57%).

Weight control is another of the parameters discussed in this report as a priority for achieving the goal of introducing healthy changes in daily life. 55% of the Spaniards include this aspect in their healthy life purposes, compared to 51% of Italy, 45% of Germany or 46% of France.

But is it really willing to make short-term sacrifices to achieve results that are not always immediate? 84% of the Spaniards said they would be willing to give up certain habits for their health. Spain and Italy mark the road of commitment to a healthy and active lifestyle in front of Germany that has the lowest figure in making changes in their health patterns (50%).

However, research has shown that there is a clear discrepancy between the intentions of the consumer and the reality of what it then does. Asked if they will lose weight in the next few months, it will only be 45% compared to 55% that ideally manifested it would.

Andrea Bertocco, director of scientific affairs of Herbalife Nutrition in Europe, the Middle East and Africa, expands this data: “While it is encouraging that well-being intentions are among our wishes, we must see what can be done to overcome barriers and turn intentions into proactive facts. The benefits of healthy life and the impact on their well-being must be transferred to public opinion. It is a long-term issue of education.” Todo sobre Hoteles

Confusion about what a healthy diet implies

Although the above data show that eating healthy and controlling weight is a key objective for respondents, when asked how often these healthy meals are made, 75% claimed to do so most of the time, 11 points above the Italians, 9 of the French and 12 of the Germans.

25% of the respondents instead claimed that he rarely or never ate healthyly. If this circumstance is joined to the fact that 28% of the Spaniards declare that they do not eat enough fruits and vegetables and that 13% believe that they do not consume enough proteins, you can see that the concept of a balanced diet does not correspond to its implementation, there is also a high level of confusion about what a healthy diet implies.

This trend is repeated in Europe, with similar data in Italy and France, and only Germany with figures slightly higher than Spanish. Thus, 25% of Germans declare that they do not eat enough fruits and vegetables and 16% do not consume enough protein.

“Whether for lack of knowledge, support or resources, there is an important gap between solid intentions and actions. Education and accompaniment is vital to reduce this gap and in companies such as Herbalife Nutrition we bet on an active lifestyle and a balanced nutrition based on tools, information and products supported by science,” adds Bertocco.

What is considered important to include in the shopping cart? Low natural ingredients in sugar and low vegetable protein
When observing the purchasing habits of Spanish consumers, the research revealed that the low sugar content (39 %) and natural ingredients (40 %) are the most important aspects that are taken into account when making the shopping basket.

While these are obvious options for those seeking to improve their health, it was interesting to check that avoiding animal foods (7%) and eating large amounts of proteins (14%) obtained a low score, suggesting that there is a lack of understanding in Spain about how these two aspects could affect long-term health.

In this sense there is in general a low level of commitment when it comes to reducing the consumption of animal food. At the global level, only South Africans are looking for another type of vegetable food to improve their nutrition (59 per cent), compared to other lower figures such as France, with 16 per cent.

Although plant-based diets are increasing globally, data show that nearly half of the surveyed European consumers think a healthy diet should contain animal and vegetable proteins. This result suggests that there is ignorance around plant proteins and veganism within healthy diets.

More than 80% of Spaniards would make sacrifices for the benefit of their health, but only half carried out it

Herbalife Nutrition's new study shows the inconsistencies between intentions and actions when adopting healthy living patterns: 84% of respondents would be wil

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2024-05-19

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