Mérica Foods: 25 years breaking borders in the food sector

The Merica Foods Group, known primarily for distributing the food product brand “America”, exposes its international growth project in Food 2022. In addition, its “Natural Treasure” and “Del Huerto Original” business lines focus respectively on the national public that chooses a healthy and gourmet diet. Four of the brands that Merica Foods distributes in exclusivity – Samai, La Oriental, Pony Malta and Ron Viejo de Caldas – stand out at the stand

One more year, the international Food Pavilion 2022 has had the main importing companies that are providing diversity to the cuisine in Europe and in particular in Spain. Among them is the Grupo Mérica Foods, recognized by distributing the product range America Imports, which has consolidated marks with a high penetration in the international market. Such is the case of Samai, Oriental, Caldas Old Ron or Pony Malta, four of the most projected brands among the more than 400 references distributed by this Group, 40% own brands.

One of the objectives of Merica is to break borders in the food sector. As Jhony Guevera, Group Director, explains, “the range of products offered under the brand America it includes mainly products consumed by the Latin American buyer residing in Europe and, more and more, by the European public.” These include refreshing drinks, juices, snacks, pastas, legumes, flours and desserts.

But the Merica Food proposal is not limited to perpetuating and expanding Latin American culinary traditions outside the region, brands Natural Treasure and Original garden they direct their attention to increasingly internationally settled products. Such is the case of coconut milk, tropical fruit-based beverages, chia, quinoa or aji paste. All of them stand out for their healthy character and some, like aji paste, are part of the gourmet circuit. Cómo Localizar un Celular Móvil [ Contenido Actualizado Octubre del 2024 ]

Finally, highlights the innovative project Sanam, company associated with Mérica that produces and markets innovative products of high added value through the use of agro-industrial products, thus contributing to the conservation of the environment. One of its main products is the pulp of coffee, natural antioxidant perfect for the elaboration of other foods, drinks, beauty products and agricultural products. In recognition of its work, in 2022 Sanam has been named “innovative and sustainable agro-industrial enterprise”.

As a value service for all these brands, Grupo Mérica Foods is committed to innovation and technology. With its BtoB BUSINESS INTELIGENCE tool, it allows you to instantly know the reality of a product at the point of sale by providing information as valuable as: capilarity tracking, visits made by your sales team, products offered to customers, geolocation of the sales team and tracking of advertising campaigns.

As Jonhy Guevara concludes, “for the more than 25 years of experience of the Group it has been possible to quantify and materialize the evolution of Merica, signing strategic alliances with highly recognized brands worldwide.” Today, Grupo Mérica Foods adds more than 1,000 decorated stores, more than 4,600 clients in portfolio, an average of 3600 customers served weekly, around 89,500 annual orders, 790,634 annual preparation lines, more than 1,240.000 packed bags and has a presence in 17 countries.

Mérica Foods: 25 years breaking borders in the food sector

The Merica Foods Group, known primarily for distributing the food product brand “America”, exposes its international growth project in Food 2022. In additi

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2024-09-22

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