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The NAT FRUIT EUROPE company with its brand ” NATURA ” adapts to the new requirements of foreign markets and proposes a complete range of fruits and vegetables from the Spanish field with non-plastic wrapping , free of chemical treatment after harvest and above all the most valued for the planet, a product “CO2 Neutral”. NAT FRUIT EUROPE has created the NAT label for its products that guarantees the respect of the environment with the highest criteria of quality and food security
For many experts, the current pandemic that is experienced is much more than a crisis, it is a change, which will significantly affect how to buy from consumers. Buying will be an act of responsibility towards the planet. Circular economy, buying local and seasonal, buying national is more present in the minds of the public making the presence of imported products in the markets difficult. What comes from far dirty because it emits a lot of CO2 to get to the destination.
Exports are suffering from this change, including that of Spanish fruits and vegetables. The consumer prefers much more to buy local but more expensive and with less quality. Agrifood professionals have created NAT FRUIT EUROPE (www.natfruiteurope.com) which is dedicated to exporting fruits and vegetables “CO2 Neutral” in “ZERO PLASTICO” wrappers and without chemical treatment after harvest.
In collaboration with a leading company in CO2 capture and managing the carbon credit, they compensate the CO2 emitted during transport and thus the product sold by NAT FRUIT EUROPE under the brand ” NATURA ” comes to destination without being more dirty than a local product, but with the quality and taste of the Spanish vegetable garden, recognized worldwide.
With the “no treatment after harvest”, the products are at the top of the demands of the large European food distribution chains, many of them already customers of NAT FRUIT EUROPE. The company's managers confirm that at present they can only serve 25% of the demand they receive at European level, due to the high demands that a product with label NAT.
With sales prospects of more than 150 M Euros in 2021 NAT FRUIT EUROPE becomes one of the main actors of the Spanish export of fruits and vegetables for the coming years in a market that evolves for the good of the planet.
NAT FRUIT EUROPE: Greenway for the export of Spanish fruits and vegetables
The NAT FRUIT EUROPE company with its brand ” NATURA ” adapts to the new requirements of foreign markets and proposes a complete range of fruits and vegeta
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2023-04-11
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