/COMUNICAE/
El Diario La Razón has awarded Selecta for promoting balanced food in its rest areas. The Community of Madrid 2020 Awards were awarded last night by this newspaper in an event attended by Manuel Giménez Rasero, Councillor for Economics, Employment and Competitiveness of the Community of Madrid. These awards recognize the work of companies and professionals that contribute to social and economic growth both in the Community of Madrid and in the whole of Spain
Selecta Spain received on 30 January 2020 Community of Madrid 2020 Award in the category “Vending Healthy”From the hands of the newspaper La Razón. A recognition that values the work that this company has been doing for years in the field of healthy automaticpromoting balanced feeding in their rest areas.
The ceremony of these awards was held at the headquarters of the Diario La Razón in Madrid and was attended by representatives of all the awarded companies and various political positions and authorities of the Regionwhich revealed the contribution of all these entities to the socio-economic growthboth from the Region and Spain.
On the part of Selecta Spain the award was collected by its Director General, Ana Rodicioaccompanied by Luis Bernia, Director of Supply Chain and Product Development. In her speech, the director wanted to share the award with the customers of the company, since, according to her words, “this award is not only for Selecta, but it puts in value the bet that many of our customers make for introduce healthier and more balanced products into their working environments”.
“We, as leaders of the vending services sector in Europe, have an obligation continue to promote balanced food in our rest areas, but it comforts us to see how we do not walk alone in that direction, but more and more companies join this commitment to improving the quality of life of people. Although we believe that much remains to be done in this field, we are pleased to see how society is incorporating More and more healthy eating habits. It is clear that we move together towards a healthier and sustainable world; and witnessing and part of this progress is exciting.”, Rodicio said.
A firm bet on healthy matter
One of the main objectives of Selecta is to boost an ever healthier vending. The company's strategy is to pay special attention to the demand of its customers and enhance the presence of quality, healthy and sustainable products in their sales pointswhich contribute well-being and increased experience to consumers.
To this end the company has developed several healthy lines, centered both on the origin of the product (certified organic products), and on the composition of the same (Fresh+fit, Healthy Moments, etc.), thus adapting to the consumption trends prevailing in the current society and covering the needs of increasingly demanding and informed consumers. Also Selecta is making the difference with its new spaces FOODIE’S MicroMarkets, which include a gourmet assortment, of greater quality and varied, such as fresh seasonal fruit. “For our part, we are committed to continuing to include in our healthy rest areas, but for the initiative to succeed also needs customer support. There comes into play the responsibility of users who have to truly include these products in their consumption habits”, Carmen Fernández, Marketing and Commercial Director of Selecta España.
About Select
The Select Group is currently European leader in vending and automatic restoration services. It specializes in the creation of rest areas and in the development of novel concepts for self-assistid food services. Based in Switzerland, the company operates in 16 countries and is now a benchmark in the automatic distribution sector. Since its inception in 1957, Selecta represents excellence in the service and is testimony to the passion and dedication of 10,000 highly qualified employees, who offer high quality coffee brands and a wide selection of foods and beverages from top brands adapted to the needs of each customer, meeting the needs of more than 10 million daily consumers. In our country, AB Services Select Spain is the vending service provider in almost the entire IBEX 35. In Spanish territory it has more than 35,000 vending points that serve more than 1 million consumers daily. More info: www.selecta.es
Selecta España, Premio Comunidad de Madrid “Vending Saludable”
El Diario La Razón has awarded Selecta for promoting balanced food in its rest areas. The Community of Madrid 2020 Awards were awarded last night by this news
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2023-04-11

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