/COMUNICAE/
The alliance between the two companies will also materialize in the creation of the baklawa nest with chestnut cream for Christmas
The feeding group Shukran Group and the Galician company Posada Marron Glacé, they have reached an agreement to launch the first hummus 100% chestnut. The Galician company, for more than 60 years transforming the chestnuts into its star product, the glace brown. Posada is a national and international benchmark in the food industry and has been awarded for three consecutive years with the Gold Medal by the World Quality Institute. On the other hand, Shukran Group has achieved great success and recognition in recent years thanks to the high quality and variety of its hummus.
Patricia Gallego, CEO of Shukran Group explains that “we currently have a wide range of hummus flavors, such as the traditional, black garlic, truffle and basil. In recent years Shukran Group has been characterized by reinventing a product with a high demand like the hummus. We are convinced that this product is already part of our diet. Consumers are aware of the properties that this food has and how healthy it is, for that reason we have to offer them more varieties and therefore this alliance with Posada Marron Glacé seems perfect.”
An alliance that will serve to launch the first hummus 100% chestnut, using top quality raw material from Posada and elaborated with mime and respect to get an exquisite product. The 100% chestnut hummus will have the quality seal of Posada and Shukran and will be on sale by 2020. The product will be marketed in Spain, but it will also be exported to other European countries and Japan.
The baklawa nest with chestnut cream ideal for Christmas
The alliance between Shukran Group and Posada Marron Glace will also materialize in the launch of the first baklawa nest with chestnut cream. The Baklawas of Taste Shukran, the Shukran Group retail line, are Lebanese pastries made of edifice, nuts and honey that are currently distributed at more than 300 points of sale.
Patricia Gallego states that “within the baklawas, one of the varieties that consumers like is the nest of pistachios, for that reason we have decided to use the base of that pieito and combine it with the chestnut cream to make a very special mixture.”
The intention of both companies is to have the product in December to take advantage of the Christmas campaign. “It is a perfect time to launch this product, the baklawas are sweets that are consumed a lot in winter and that of chestnuts we are convinced that it will succeed,” says Shukran CEO.
About Posada
Posada is a Galician company, fruit of a long family tradition and passion for gastronomy. Its beginnings date back to the 1940s, when José Posada Torres began the export of fresh chestnut to Brazil, and his son, José Posada González, was the first Spanish businessman to build the first factory in Spain to produce glacé brown and transformed the chestnuts of Galicia into its star product, the glacé brown, which today exports to more than 20 countries around the world, especially Japan, a country in which they have been present since 1968. They are more than 60 years of taste and currently have a wide range divided into two categories: SELECT (marron glacé, brown glacé contado with brandy and brown glacé covered with black chocolate) and NATURAL (products intended for the kitchen as a perfect ingredient: chaste puree, chestnuts in syrup, brown glace cream, brown smears cooked in their own natural juice, etc.). Posada is a founding member of the protected geographical indications “Castaña de Galicia” and “Grelos de Galicia”. https://posadamg.com/
About Taste Shukran
The company was born in 2010 by the Lebanese businessman Bill Saad. It is a reference company in the food sector, specialized in Mediterranean cuisine with Lebanese influence. Shukran Group also has the Taste Shukran retail line, which sells different products such as hummus, creams, sauces and baklawas. The products and recipes that complete Shukran Group's offer are made from a 1000-square-meter workman, combining the latest technology with artisan work. Currently, its products are distributed at more than 300 points of sale. https://shukrangroup.com/
Shukran Group and Posada Marron Glacé will launch the first 100% chestnut hummus
The alliance between the two companies will also materialize in the creation of the baklawa nest with chestnut cream for Christmas =''> =''> /COMUNICAE/ /CO
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2023-04-11
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