Smileat, the first organic child food brand to change 100% of its packaging to sustainable materials

100% recyclable plastics, compostable bags, of vegetable origin or glass are today the only containers that Smileat uses for its ecological products

The Spanish ecological child food company Smileat announces that it has achieved, after two years of research and more than 200 tests with different systems and suppliers, that all containers of their different lines of child feeding products be sustainable. Thus, in 2021, all the products of the brand that are found both in their online store and in the lines of the more than 3,500 points of sale in which they are present are compostables, vegetable, glass, cardboard or plastic 100% recyclable.

Smileat’s children’s food products are ecological, chemical-free and from Spanish farming and organic farming, so with this step the company closes the virtuous circle of sustainability and applies ecological awareness in all aspects of your business. “Despite the different warnings on the planet, many brands still use overpacked and non-recyclable plastics to wrap their products. It is true that for the company it is usually more expensive to ‘be green’, but in Smileat we believe it is essential to make the effort and invest in it. It's the fairest thing for the planet and, of course, for our children.”, says Alberto Jiménez San Mateo, Co-CEO and Co-Fundador de Smileat.

The packaging of their different product lines would remain as follows:

- Pants: cardboard box and compostable individual bags (plastic free)

- Pouches: vegetable containers made from sugar cane

- Smilitos: 100% recyclable

- Cookies: 100% recyclable and paper (plastic free)

- 100% recyclable

- Tarritos: recyclable glass Viajes y turismo

- Infusions: cardboard box and compostable bags (plastic free)

Two years of research and more than 200 evidence
Although most of the Smileat containers were glass and therefore recyclable, they also used other packaging that manufacturers did not know how to change efficiently. Since mid- 2019 Smileat started a research process on how to improve these packaging by looking for more sustainable alternatives and has worked to gradually change them.

“We have learned that each type of product has its complexity, it is not the same to change a package of snacks than one of cookies. In the case of fruit pouch, for example, we have bet for a revolutionary container made of sugar cane, the greatest innovation that currently exists in this type of packaging, liquids and with some pH acids that would not hold a compostable container,” says Jiménez San Mateo.

Throughout this process of change and improvement Smileat has contacted more than 50 container suppliers and evaluated various options taking into account the safety of the product (conservation), the sustainability of the packaging (recyclability) and the adaptation to the conditions of the manufacturing process.

“We are particularly proud that, in addition to having changed all our packaging and being the first ecological child feeding brand to do so, we are also being a change engine for many manufacturers. So far no company they worked with had proposed a change in the packaging made sustainability. Now, they have tested new materials with us and it has worked!”, explains Smileat co-Founder.

ON SMILEAT
Smileat is a Spanish company that produces and markets child food with 100% ecological products. The company was born with the aim of giving a radical change to the world of child feeding.

All its products are manufactured with a raw material from agriculture and organic cattle, without the use of thickeners, dyes, sugar or added salt and are present in more than 3,500 points of sale in Spain as in ecological stores, herbals, pharmacies, on-line stores and large surfaces such as El Corte Inglés, Hipercor, Alcampo, Carrefour, BM, Dia, Supersol, Eroski

Smileat, the first organic child food brand to change 100% of its packaging to sustainable materials

100% recyclable plastics, compostable bags, of vegetable origin or glass are today the only containers that Smileat uses for its ecological products /COMUN

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2024-05-20

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