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Nuria Martínez Sirvent, CEO and Founder of smöoy represented the brand and contributed his experience in the success of smöoy projection, combining tradition and innovation
smöoy, the chain of icy yogurt establishments leader in Spain, participated in the debate table of XI Restaurant Trends 2020 that organized the Business Association of Restoration Brands, is the main annual forum that brings together the maximum representatives of the Spanish catering companies.
Restaurants Trends, is the reference forum of senior managers of the most important brands in the catering sector in Spain, among which is smöoy that contributed his experience as a national brand of international projection.
The main theme of the discussion table focused on the engines of evolution in the current restoration seen from different angles: the experience given by the successful maintenance of a brand for decades; the development and management of a company that manages to impose itself and highlight beyond borders; the operational and complex business of the restoration in route, and the consolidation in the country of a successful American teaching with an intrinsic philosophy.
Nuria Martínez Sirvent, CEO & Founder de smöoy, explained where restoration brands should evolve and address, as well as the steps necessary for the internationalization of the brand in order to make it a global brand.
Part of the key to the success of this national and international projection achieved by smöoy, lies in its commitment to investing in the innovation of a product in an era in which the consumer has become very demanding with the quality of what it pays.
Along with smöoy, other guests from different restoration brands such as Five Guys, Cafestore or Grupo Rodilla participated. Each brand contributed its knowledge based on the experience and individual approach of each business model.
The table was led by the editor and host of weekend news from Telecinco Angeles Blanco.
Forum participants discussed and resolved doubts about the evolution or consumer revolution by customers and new customers. Finally, the issue of innovation in the hospitality sector, as well as the fragmentation of the market and how it influences the loyalty of customers.
smöoy shares his success projection experience at the largest hostel meeting in Spain
Nuria Martínez Sirvent, CEO and Founder of smöoy represented the brand and contributed his experience in the success of smöoy projection, combining traditio
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2023-04-11
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