/COMUNICAE/
“Don’t leave for tomorrow what you can start today, start a healthy life and watch your body improve.” It is the recommendation of MAPFRE and the second edition of Kilómetros de Confianza, the project of the insurer that seeks to encourage thousands of people to overcome, and to which Dani García has now also joined. Determined to get fit the chef says “it’s something he’s been dreaming for years.” You can follow the track in #KmDeConfianzaMAPFRE
You don't have to leave tomorrow what you can start today. It is the recommendation of MAPFRE and the second edition of Kilómetros de Confianza, the project of the insurer that seeks to encourage thousands of people to overcome. A commitment to health, well-being, exercise, motivation and food to which Dani García, one of the most important chefs of national gastronomy, has also been added, known for challenging himself in all his projects. Cook, businessman, communicator, etc. is not resisted. “It’s something I’ve been dreaming for years, but I’ve never achieved it, and now with Mapfre’s help I can finally get it,” says Dani García, convinced that attitude is the key to achieving any challenge.
Dani García, who will start this same week a plan adapted to his needs and objectives, will be guided by Judit Abarca exatleta, trainer, coach, and coach of mobility and strength, and Martina Rebull, dietitian and expert in sports nutrition, both members of the technical team of Kilómetros de Confianza.
During the coming months, the chef will keep his followers informed of their evolution, curiosities of his sports routine, his sensations or what is making him more difficult. But also, and to help the rest of the participants in their goals, Dani García will version some of his recipes to make a balanced menu, rich in proteins, vitamins and healthy fats, following the recommendations and guidelines marked by the Martina Rebull nutritionist.
A PPP to follow a custom training plan
MAPFRE and Kilómetros de Confianza want to make it easy and have created a free APP (KMdeconfianza) in which you can design a customized plan based on your goals: asphalt race, trail race, lose weight, be fit, start running or preparing intensity trainings. Produced by the technical team of Kilómetros de Confianza and the experts of Runnea Academy, the App aims to be a help for those people who find it difficult to establish routines, as they can also adapt the training days and schedule virtual races and challenges along with other runners.
But there's more. The social networks of trusted kilometers, with new profiles on Instagram and Twitter, will be the official channel of communication between participants and coaches. In them you will find the best tips on how to maintain a exercise and feeding routine or explanatory videos with tricks and tips. A living community, which will be filled with content thanks to the active participation of Pablo Lucero (head coach), coach, founder of BCN-MadridTriathlon and technician of the Spanish triathlon selection, Judit Abarca (coach of mobility and strength), exatleta, formadora y coacha, Martina Rebull (nutritionist), dietitian and expert in sports nutrition, and Germán Madrazo (concenter) “He learned to ski with 42 years and in just 13 months, he crossed the goal of one of the toughest tests in the competition. The last one arrived, but was received between applause and raised in volandas by his companions in recognition of his effort. The image turned the world around. It is an example of strength, and overcoming, which shows that all dreams are possible. At MAPFRE we want to make everyone have the tools necessary to achieve their goals. Kilómetros de Confianza is part of this commitment,” says Jaime Valverde, corporate director of social networks and digital content of MAPFRE.
Rumbo to Lisbon
If you have doubts, you will only have to ask them, just like the seven chosen in the initial casting, who will be able to fulfill their great dream, thanks to MAPFRE and the collaboration of brands like Asics and Garmin. They will cross the goal of the Marathon of Lisbon, on October 9, 2022, in the category they choose: 8.5km, 21km or 42km, after receiving an integral personalized advice in which they will be involved Pablo, Judit, Martina and German. A challenge of height to follow the track through social networks in #KmDeConfianzaMAPFRE.
The challenge of Dani García and Kilómetros de Confianza de MAPFRE: 9 months to get fit
“Don’t leave for tomorrow what you can start today, start a healthy life and watch your body improve.” It is the recommendation of MAPFRE and the second
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2023-04-11
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