/COMUNICAE/
A youth aware of alcohol-free fun is promoting greater demand for this type of healthy soda. Granadina Viver Kombucha foresees an increase of 300% in sales in December compared to the same month of the previous year
The incipient demand for healthy drinks predicts a growth of kombucha sales during the pre-Christian period. Companies like Viver Kombucha It previews for December a 300% increase in its sales over the same period in 2021. Since this firm they have emphasized that, the product every day convinces more, “not only between athletes and people who are daily concerned about their health but also between companies and individuals who want to offer in their social days and events a healthy gastronomic proposal.”
This trend is largely ratified by studies showing that current youth and adolescents drink less alcohol than those of previous times. It is known as generation Z, which covers those born between the late 1990s and the 2000s.
Data from an international HBSC study, sponsored by the World Health Organization (WHO), show that adolescents drink less alcohol than ever; only eight percent ingest alcohol every week, one third of those who were old in 2006.
Another study on this, carried out in the United Kingdom, confirms that 26 percent of today's young people don't drink any alcohol, compared to 15 percent who could be described as abstemium in the previous generation.
According to these data and trends, many events and parties, planned for before and during the Christmas dates, have introduced healthy drinks for this percentage every day of consumers.
In this line, fashion brands like Silbon they have counted with Viver Kombucha in their recent events; “an option that has been well received among the clients of the Cordoba fashion firm that was grateful to have an alternative to sugary drinks or alcohol,” she stressed the responsible for events and public relations of Víver Kombucha, María Sáez.
Its low caloric content, its real ingredients and, above all, its probiotic character have made it one of the most demanded drinks both to combine in an event or party, and to consume it both in the previous and after the social event.
Viver Kombucha is made from organic tea and fruits. “Its components, all ecological and chosen for their beneficial properties to strengthen the immune system, are also easily assimilated by the organism and favor digestion,” said Sáez.
All properties that convince a large number of people who are more concerned about physical and mental health, while more aware of enjoying life without alcohol. “The sobriety, the abstemio is becoming fashionable and hence the impulse of drinks like Viver Kombucha.”
“This is the key for more and more companies and restaurants to join in introducing beverages such as kombucha at their events, and every day it is driven more to offer a nutritional balance during the celebrations, as well as a supply of compensated drinks with healthy soft drinks against sugars and alcohol,” confirmed the head of events and public relations of Viver Kombucha.
It should also be noted that, according to the latest studies of large distribution chains, if by 2021 more than 50 percent of consumers reviewed food labels to know the amount of sugars consumed, in this 2022 consumers give greater relevance to the reduction of sugars and calories in the beverage category.
And it's just that it seems that the kombucha has come to stay and the Irruption of healthy drinks in the market is no longer a fashion. It should be recalled that the World Health Organization (WHO), in its report of ‘World Strategy to Reduce the Harmful Use of Alcohol’,He emphasizes that “the consumption of alcoholic beverages is third among the main risk factors of poor health in the world.” According to a new WHO study, nearly 750,000 of cancer diagnoses worldwide are attributed to alcohol consumption.
Viver kombucha is a 100% ecological drink and has exceptional nutritional properties for the care of the organism, since its probiotic characteristics reinforce the digestive and immune system and have natural effectsanti-inflammatory. It began its distribution in shops and chains of the ecological sector and, in more than two and a half years of existence, it has already managed to have presence in such teachings as El Corte Inglés, Carrefour, Alcampo, Covirán, Covalco, Coaliment, Masymas, Semark, Comerbal, Eroski, Caprabo, GM Food, Herbolarios Navarro, Grupo Upper, Spar, Dezaisa Quality,.
In parallel, only a few months ago, NH Hotels Group selected it as a premium brand for 5 star hotels in the chain. Its drinks are also present in more than 500 bars and restaurants throughout the country. The company, based in Granada, opened its doors in March 2020 and, from corporate responsibility in social key,donates 20 percent of its benefits to help cancer patients to perform physical exercise to improve their quality of life, through the UAPO foundation.
The demand for healthy drinks drives kombucha sales during the pre-Christian period
A youth aware of alcohol-free fun is promoting greater demand for this type of healthy soda. Granadina Viver Kombucha foresees an increase of 300% in sales in
nails
en
https://cdnimages.juegosboom.com/nails-trends.com/1220/dbmicrodb2-nails-the-demand-for-healthy-drinks-drives-kombucha-sales-during-the-pre-christian-period-559-0.jpg
2023-04-11
Acording with the Digital Millennium Copyright Act (“DMCA”), Pub. L. 105-304 If you believe that your copyrighted work is being infringed, notify our team at the email [email protected]