The functional icy yogurt chain smöoy opens on the Costa del Sol and reaches the eleventh opening of the year

The chain has opened eleven new ice-creams at both national and international levels, and prepares more openings for the coming months

smöoy, a chain dedicated for more than twelve years to the manufacture and sale of frozen yogurt, has opened a new ice cream shop in Andalusia. And, for this purpose, the company has chosen a large place of more than 40 m2, located on San Antonio Street, number 6, in San Pedro de Alcántara, Malaga.

smöoy consolidates its presence on the Costa del Sol with a new establishment smöoy yogurt, the best known and consolidated concept of the chain, where the customer can find all the brand products in a spacious and time-designed place enjoying environment and experience.

In this new ice cream shop, which will operate in franchise regimen, the customer will be able to enjoy the entire offer of the company's functional ice-cream yogurt along with its special flavors of yogurt and fruit, and its Ivory (nata) and Brown (chocolate), all of them low in fat, rich in fibers and gluten-free. Finally, smöoy yogurt also includes all its sweets (gofres, pancakes, crepes and bubble waffle) as part of the offer of its products available throughout the year.

Malaga thus points to the new expansion plan that the brand started on the occasion of the new proposals of business models, and whose reactivation began to be effective in the third quarter of the year 2021, establishing a new structure and entrusting new formulas that have allowed this rapid implantation.

This new establishment becomes the seventh point of sale opened in the national territory since the beginning of the year, improving its position in both the national and international spheres.maintaining its growth plans, and to which in the coming months the new stores will be joined at both the national level, as well as the international field.

smöoy confirms its interest in further developing the franchise model, a format that is allowing to grow with partners involved with brand values and allowing them to develop their own business in the hand of a large restoration group, with more than a decade of experience in the franchise. To facilitate this development, smöoy offers the opportunity to join the network to entrepreneurs with a wide range of possibilities, starting from a low level of investment to the possibility of doing so by tackling higher investments with groupings and developments of specific areas.

Specifically, the chain already has four possible business formats, adapted for four different types of investor: smöoy Yogur, smöoy Cream, smöoy Rubik and smöoy Road (Food truck). smöoy Yogurt, is the most well-known and consolidated concept of smöoy, where the customer can find all the products of the brand in a wide and designed local model to spend time enjoying environment and experience; smöoy Cream, is a concept of experiential ice cream, where the concept of Frozen Yogur is combined with the traditional ice cream that the brand's founding family has been developing for more than four generations; and smöoy R(both thesmöoy RubikLike thesmöoy Road), with which the company offers the opportunity to implant flexible selling points and with an offer based on the brand's star products. In both cases they are low investment models, designed for a dynamic and simple startup. Significado de emojis

Thanks to this variety of formats for the same business model, it is possible to adhere to the network from investments of €40,000, for developments that can occupy an area from 5m2 to premises of a surface of more than 100 m2.

In recent months, another of the company's successes has been obtaining IFS Food quality certification, International Featured Standards, a globally recognized quality standard. The company has reached a score of 96.40%, obtaining the upper level.

This certification guarantees the uniformity of the safety and food quality of all its products, a key issue for a company such as smöoy and has already resulted in an improvement in the productivity and efficiency and profitability of the processes.

Also these new lines of approval and systematization of productive processes, is leading the company to develop highly innovative and unique products, which are presented in the market as a new trend of consumption, in this line in the last months has developed the smöothie called mel-ÖN, which becomes the first functional smooth of the brand and incorporates added vitamins that enhances the qualities of a healthy and natural product.

A company in full expansion

For its growth, smöoy bases its expansion strategy on a collaborative model, reaching entrepreneurial and investor agreements with strong business vocation that are interested in managing its own business under the umbrella of a fully consolidated brand, thanks to a powerful structure that allows it to give a global backing to each of its operating units around the world.

With the aim of facilitating entrepreneurship and promoting self-employment, “smöoy facilitates agreements with different financial entities, so that every potential franchisee can have access to personalized financing”, said Nuria Sirvent, founder and CEO of the company.

To cover all this infrastructure, smöoy has modern central facilities of more than 7,500 square meters in Alcantarilla (Murcia), where it manufactures all its products. In addition, the company permanently reinvests in the business and in its R+D+i area, a department in constant innovation and growth, in which its recent incorporations have dynamized new developments of differential and innovative products that will see the light throughout this 2022.

The functional icy yogurt chain smöoy opens on the Costa del Sol and reaches the eleventh opening of the year

The chain has opened eleven new ice-creams at both national and international levels, and prepares more openings for the coming months /COMUNICAE/ /COMUNI

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2024-09-18

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